In a nutshell, beginning in January, folks will be able to drop off filters at Whole Foods Markets or mail them in. Preserve, a U.S. company manufacturing household products from recycled plastic, will recycle 100% of the plastic casing. And the filter material will be regenerated or converted to energy.
This accomplishment is the result of an on-line petition that put pressure on Clorox to recycle Brita filters. Amazing what a few seconds and a click of the mouse can do. Rock on all you lazy petition-signing liberals!