Dora the Explorer, the wide-eyed cartoon character adored by young children around the world, is facing a makeover amid competition from older, racier rivals.
Nickelodeon, the children's television network owned by Viacom, has been discussing a redesign of some Dora-themed toys and other merchandise that would make the character appear more feminine, say people familiar with the talks.
It is also considering a group of Explorer Girls that would appeal to older children, and could take an older Dora to the big screen as early as 2010. No decision has been made on either project.
The article (for which you must register) continues with a load of specious arguments for changing the Dora brand. Read it if you dare - Viacom/Nickelodeon are sounding like a bunch of idiot capitalist pigs.
This is a show for PRESCHOOLERS people. Dora does not need to go the way of Strawberry Shortcake.
What to do? Contact Viacom and tell them to leave Dora the hell alone. Or, better yet, tell them ¡vete a la mierda!
¡Viva Dora!
Big Sombrero Tips to Elisa at MotherTalkers and Jessica at Feministing.
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