From their website:
We strive for a world where reading books doesn’t have adverse effects on the environment, and therefore our mission is to make reading much more sustainable than it is today. We are committed to doing our best for this to happen as quickly as possible. This is why we decided to aim high and to set a challenging goal for ourselves: we want to balance out half a million books by the end of 2008.and,
Let’s start with the bottom line: we believe in providing people with easy and affordable ways to take responsibility for their actions and go green. We don’t believe in preaching doom and gloom. It’s not our style. We do believe in taking action and in the power of small changes to make a big impact.Word (no pun intended).